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The 2008 Chutzpah in IT Marketing Awards

You've heard of the ignobels? Good, then you'll understand the Chutzpah in IT Marketing awards.

For 2008 the Bronz cheer goes to SAP AG for recursively presenting things as they aren't - specifically for the name of the server you wait for if you check out the SAP/HP Managed Services Alliance the partners announced in 2004:"ROIengine.sap.com".

The 2008 Tyrian Silver Shekels go to the Wintel Customer Base - for increasing their purchases of Vista on Core Duo after the Wintel partners switched to marketing their yet undeliverable copies of the same Apple and AMD technologies they've been denigrating for four years.

The 2008 Midas Memorial Award for chutzpah in marketing goes to IBM for its claim that a single z10 server (at twenty-six million dollars before storage and licensing) can replace 1,500 Sun Fire X2100 M2 (dual core Opteron) servers ($1.8 million including storage and licensing) if the 1,500 Opterons are configured as:

For real.


Paul Murphy wrote and published The Unix Guide to Defenestration. Murphy is a 25-year veteran of the I.T. consulting industry, specializing in Unix and Unix-related management issues.